Customer Segments
Segments automatically group customers based on shared characteristics. Use them for targeted marketing and personalized experiences.
How Segments Work
Bizily automatically creates and updates segments based on customer behavior.
Dynamic membership - Customers are added or removed automatically as they meet segment criteria
Real-time updates - Segment membership updates as customers book, message, or interact
AI-powered - Bizily discovers patterns and suggests new segments
Smart Segments
Bizily includes 7 smart segments that automatically categorize customers by behavior.
Leads
Potential customers who haven't booked yet
0 completed bookings
First-timers
Customers who just completed their first visit
Exactly 1 completed booking
Repeat
Returning customers with multiple visits
2+ completed bookings
VIP
Your most valuable customers
Top 20% LTV + 3+ visits
At Risk
Customers showing signs of disengagement
60+ days inactive OR 2+ no-shows
Lapsed
Previously active customers who stopped visiting
180+ days since last visit
No-Show Risk
Customers with reliability concerns
2+ no-shows or late cancellations
Segment Builder
Create custom segments using the visual segment builder. Preview matching customers in real-time.
Available Filters
- • Spend: Total spend, average order value, spend in time period
- • Recency: Days since last visit, days since first visit
- • Frequency: Number of bookings, visits per month
- • Services: Specific services booked, service categories
- • Tags: Customers with specific tags
- • Source: Acquisition channel (Instagram, referral, etc.)
- • Custom attributes: Any custom field you've defined
- • No-show history: Cancellation and no-show patterns
Live Preview
As you build your segment, see the matching customer count update instantly. This helps you refine criteria before saving.
Combine Criteria
Use AND/OR logic to create precise segments. For example: "Customers who booked Massage AND spent over $200 in the last 30 days"
Using Segments
Targeted campaigns - Send promotions to specific customer groups
Re-engagement - Win back at-risk customers with special offers
VIP treatment - Provide personalized service to your best customers
Analytics - Understand different customer groups in your reports