Retention Campaigns
Prevent customer churn before it happens. Your AI identifies at-risk customers and reaches out with personalized win-back messages.
Churn Probability Scoring
AI calculates a churn probability for each customer based on visit frequency changes, booking cancellations, and engagement patterns. High-risk customers get priority outreach.
Churn Signals AI Detects
Declining Frequency
Customer who came monthly now comes every 2-3 months.
Recent Cancellation
Cancelled their last booking and hasn't rescheduled.
Unresponsive
Hasn't replied to recent messages or confirmations.
Reduced Spend
Spending less per visit compared to their history.
How Retention Campaigns Work
Risk Scoring
AI continuously calculates churn probability for all customers based on behavior patterns.
Threshold Trigger
When a valued customer crosses the risk threshold, they're flagged for retention outreach.
Personalized Message
AI crafts a genuine message—not a promotional blast, but a personal check-in.
Optional Incentive
You can configure AI to include a special offer for high-value at-risk customers.
Example Messages
Long-time customer showing decline in visit frequency
“Hi Sarah, I noticed it's been a while since we've seen you! Just wanted to check in and see how you're doing. We'd love to have you back whenever you're ready.”
Customer cancelled last booking, high lifetime value
“Hi Emma, I hope everything's okay! I saw your last appointment was cancelled. If there's anything we could have done better, I'd love to hear. We miss seeing you!”
At-risk customer with incentive enabled
“Hi Alex, it's been too long! As a thank you for being such a great customer, I'd love to offer you 20% off your next visit. Just mention this message when you book.”
Configuration Options
Risk Threshold
Churn probability score that triggers outreach. Default is 70%.
Value Filter
Only target customers with lifetime value above a minimum (e.g., $500+).
Incentive Rules
Optionally include offers for high-value customers. Configure discount amount and eligibility.
Tone Setting
Choose between casual check-in, appreciation message, or direct win-back.
Retention vs Rebooking
Rebooking
- •Triggered by time since last visit
- •Based on visit pattern deviation
- •Tone: “Ready to book?”
Retention
- •Triggered by churn signals
- •Based on behavior pattern changes
- •Tone: “We miss you”
Pro Tip
Don't overuse incentives—they can train customers to wait for discounts. Reserve offers for your highest-value at-risk customers. Often a genuine check-in is more effective.